Megaworld Unveils “The Sampaguita” Brand of Hospitality

Megaworld Unveils “The Sampaguita” Brand of Hospitality.  Megaworld Hotels & Resorts (MHR) is set to offer an extraordinary and immersive experience that appeals to all five senses through its new brand of service. 

Centered around sight, smell, taste, hearing, and touch, this homegrown hotel brand will adopt the Sampaguita, the national flower of the Philippines, as the symbol of its warm and hospitable approach, commencing on July 27.

When traveling and staying in a hotel, guests often experience profound emotions. MHR aims to deepen this connection by infusing the essence of the Sampaguita into every aspect of their hospitality. 

This iconic flower represents the brand’s dedication to providing meaningful stays, leaving a lasting impression on guests and fostering strong customer loyalty.

As the Philippines’ largest homegrown hospitality management chain, Megaworld Hotels and Resorts proudly showcases six diverse brands across 12 locations, offering a total of 8,000 rooms, with more exciting projects in the pipeline. 

Despite challenges, the hotel group has flourished, evolving from its first property, Richmonde Hotel Ortigas under the Prestige Hotels Group in 1999, to become the leading homegrown hospitality brand, showcasing the best of the Philippines in each of its establishments.

Among the notable hotels and resorts under the MHR umbrella are Belmont Hotel in Boracay and Manila, Eastwood Richmonde Hotel, and Iloilo, Savoy Hotel in Boracay, Manila, and Mactan Newtown, Hotel Lucky Chinatown, Twin Lakes Hotel in Tagaytay, Kingsford Hotel Manila in Paranaque, and the recently added Belmont Hotel Mactan. 

The group is also eagerly anticipating the unveiling of the Chancellor Hotel in Boracay, boasting 550 rooms.  As well as the grand introduction of the Grand Westside Hotel, the largest hotel in the country, featuring an impressive 1,500+ rooms.

Under the Sampaguita Project, MHR aims to elevate and captivate guests through the stimulation of their five senses.

The Sampaguita Sense of Sight: 

The Sampaguita embodies the essence of the Philippines, and as a homegrown brand, Megaworld Hotels & Resorts proudly celebrates Filipino culture through this iconic flower.

The Sense of Smell: 

In collaboration with Dwellbeing, Megaworld Hotels & Resorts has crafted the signature scent “Cool Sampaguita.” Infused in high-traffic areas like lounges and restrooms, this unique blend of Sampaguita oil, eucalyptus, peppermint, and other essentials offers a delightful and distinct fragrance.

The Sampaguita Sense of Touch: 

Guests can indulge in a refreshing experience with cold towels infused with the calming scent of Sampaguita. Rejuvenating massages using Sampaguita massage oils further enhance relaxation during their stay.

Guest enjoying a Sampaguita enthused massage at a Megaworld Hotel & Resorts Spa, Philippines

The Sense of Hearing: 

Personalization is key, and Megaworld Hotels & Resorts aims to greet guests by name as part of their standard service. Additionally, guests will be treated to original Filipino music, celebrating local talents and showcasing the rich musical heritage of the Philippines.

Hotelier in a blue uniform greeting guests at a Megaworld Hotel & Resort lobby, Philippines

The Sampaguita Sense of Taste: 

Dining experiences will be elevated with the incorporation of the Sampaguita into select signature dishes, artisanal bread, jams, entrees, and soothing tea concoctions.

Woman holding Sampauita pot porri bowl in a Megaworld hotel philippines

The Sampaguita Project debuted on July 27, 2023, with all employees proudly wearing the ‘Pambansang Bulaklak’ pin, signifying their dedication to work and service. 

This initiative aims to embrace Filipino culture, uphold core values, educate guests, and celebrate uniqueness.

Megaworld Hotels & Resorts is committed to cultivating its own Sampaguita flowers across all destinations, sharing the project’s love for Filipinos and Philippine travel. By providing meaningful experiences that awaken the senses, Megaworld Hotels & Resorts continues to grow with its guests, creating cherished moments for all.

To learn more about the Philippines’ largest homegrown hotel chain, visit Megaworld Hotels & Resorts’ website or follow their official Facebook page for exciting updates and announcements.

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Written by Angel Lam Ko

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